First off she identifies fear as simply a state of mind and that the number one underlying cause of fear is usually associated to the unfounded belief that we could not handle whatever it is that we are afraid of.

She then explains that many of these beliefs are simply a result of the things we were taught during childhood.

For instance, whilst growing up most of us were told by our parents and friends to “Be careful” and she points out that these types of statements often carry a double message and that they subconsciously suggest to us that life is full of danger and that we would not be able to handle it.

Dr. Jeffers then points out that these warnings by those who care about us the most, unfortunately condition us to react to stressful situation such as money or relationship issues, by simply choosing the “flight” option over taking the time to think about the problem and choosing the alternative, which is to “fight” for what matters the most to us.

She then later goes on to show us that through a variety of physical and mental exercises we can change the way we feel under many common stressful situations, from a state of fear and panic to a state of focus and even relaxation.

Although this audio book could be classified under the self development or self help audio books category, it should definitely become a part of ones collection of business audio books. This is because one of the biggest reasons that individuals fail in business or worse still don’t even attempt to go ahead in the first place can often be attributed to fear.

Fear of failure or even fear of success are often followed by a state of procrastination where the individual waits for circumstances to be “just right” or for a moment where they will have more courage before they proceed to act.

Unfortunately we know that courage is usually a RESULT achieved through action and is not normally acquired in advance. But thankfully due to Dr. Susan Jeffer’s exercises, we are able to condition our mind in advance and almost trick our subconscious mind into believing that we can handle whatever it is life puts in front of us.

This effective and truly inspiring business audio book is a definite a must have if you are experiencing fear or procrastination in any area of your life, whether business or personal, and can help you overcome your fears and reach happiness and financial success.

Copies of “Feel the Fear and Do It Anyway” and many other top audio business books are available as downloadable audiobooks and can also be purchased in traditional book format via our book store.

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