Hello and welcome to Audio Business Books.net.

The purpose of this site is to give you the small business owner a helping hand in growing your own business by providing you with timely information about growing a business in the real world and on-line, as well as providing you with useful tips and strategies that you can put to work in your business right away.

Every week I will be discussing various business related topics and strategies, and offering solutions and recommendations to help you gain and maintain a competitive advantage. I will also be recommending my favourite business audio books on the particular topic under discussion, for those of you who want to learn more about the topic itself and get better understanding of the area that is being discussed.

So why do I recommend audio business books to help grow your business?

Well, first of all because I believe they work. Let me tell you why. From personal experience, I would often struggle to find the time to sit down and get through many of the business books that were sat on my book shelf, simply because there always seemed to be something more important on my daily “to do” list.

You know, serving clients, creating products, managing accounts and maybe if have some time left over, squeeze some of that stuff we call “marketing” in there.

I’m sure you can relate!

So when I finally ordered my first self development audio book recording on CD many years back, by Brian Tracy if I can remember correctly, I quickly realized the potential and convenience of audio learning.

Sure audio learning has been around for many years now, but since the introduction of mp3 technology, the opportunity to increase one’s own knowledge on the move has increased dramatically.

You see, we live in an exciting time and with the explosion of the downloadable audio books market, you no longer even have to visit your local book store or library to pick up your favourite book in CD format. Just click a few buttons and your next business audio book is downloaded straight to your computer or mp3 player!

And if that wasn’t a good enough, if you’re into time management, then the ability to listen to digital audio books and plough through large amounts of information, whilst also performing other non-technical tasks (such as cleaning, eating or even exercising) is absolutely priceless!

Enjoy

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Instead it forces the listener to focus on the fundamentals running a successful business, by discussing only the 5 most important questions they must ask themselves.

And whilst this unabridged digital audio book does not go into great detail about all the aspects of running a business, I feel this is where its strength lies, as it does not over complicate things and rather ensures that the listener remembers the fundamentals during every critical stage of their business.

Here are some of the questions that are examined during the audio book:

What is our mission?

This is the first question and is often the most overlooked by many small business owners. Peter Druker states that without a clearly defined mission, a business is doomed to struggle. As having a strong, focused mission provides guidance “not just about what you do, but equally what not to do”!

He then goes on to illustrate ways in which you should build your own mission statement to help guide your decision making process.

Who is our customer?

Again, another simple question on the surface, but undoubtedly another one of the most important questions that all entrepreneurs must be able to answer. If your answer to this question is “Everybody”, then I encourage you to think again. Drucker tells you exactly why you should not be trying to sell to everyone and instead he reveals exactly why “our business is not to casually please everyone, but to deeply please our target customers”.

He then shows ways that you can strategically position yourself to have a tightly focused market that will already want what it is you have to sell!

What does the customer value?

This is again something that most business owners get wrong right off the bat. They often assume that what they have for sale is what the customer will want to buy, but the fact of the matter is that “Leadership should not even try to guess at the answer but should always go to the customers in a systematic quest for those answers.”

Druker then moves on to demonstrate the different types of customers that we need to please, and tells us the difference between the Primary customer and the supporting customers, and how we can best please them.

I will leave you to discover the other 2 questions for yourself as this audio book is essentially a business self-assessment process, whereby you will be able to examine and measure your own business against and see what needs to be changed and where you should be focusing your effort.

This business audio book is just under 2 hours in length and therefore can quite easily be listened to whilst commuting to and from the office. Short, sharp and to the point. Definitely worth it!

So if your business is not heading in the direction it should be or you’re not moving towards your goals as quickly as you would like, then follow Duckers’ advice today and quickly regain focus and drive those profits back into your business.

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Unlike a simple list of instructions of how to get rich, this is a story that details the ups and downs of going from rags to riches. His blunt and in your face personality might not necessarily be to everyone’s taste, but if you are able to look beyond this, you are in for some true business gems of wisdom.

Felix Dennis explains the importance of choosing the right markets and how to go about entering them. And why you should never be guided by the idea of a glamorous industry, such as designer goods. He also talks about why it is so important to “truly delegate” and only hire people that are smarter than you are.

He goes into great detail about how you should hire, praise and nurture talent before finally firing them! His approach to business appears to be almost ruthless at times, but he likes to describe the acquisition of wealth as a game, to be played and enjoyed.

In this audio business book, Felix emphasises the importance of getting 100% ownership of your business, and states that it is not only important, but it is the only thing that really matters. Felix even then accredits this attitude to saving him many millions of British pounds during the course of his career, had he given in to follow employees in his early days, who had attempted to bribe him with ultimatums to split business shares.

His hardnosed approach to business and the lessons he passes on to the listener can benefit both new and seasoned entrepreneur alike. He even makes the point of stating that team work is for idiots. Unless you own the team of course!

How to Get Rich by Felix Dennis is truly in a league of its own and has received many mixed reviews. This is likely accredited to the fact that many listeners were merely offended by his outspokenness of his personal shenanigans. This aside, it’s important to remember that the main reason a person would listen to this business audio book is because they too want to learn, how to get rich.

And therefore it can’t be denied that a man who has acquired a net worth of almost a billion dollars in his career, surely qualifies to teach a lesson or two about business, and personally I took away many very important business lessons from this audio book and must admit I even enjoyed many of his entertaining stories.

Copies of “How to Get Rich by Felix Dennis” and many other top business audio books are available in downloadable audio book format and can also be purchased in traditional book format via our book store.

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From setting goals and using the art of auto-suggestion, to becoming financially free and getting whatever it is you desire in life, Think and Grow Rich is without a doubt the benchmark against which all other personal growth and audio business books are measured.

The author, Napoleon Hill, gained his wealth of knowledge by interviewing and studying over 500 of the most successful and wealthy individuals of his time.

He then went onto summarize his findings in a variety of his publications and writings, and are now finally available to you in the convenient business audio book format. Hill uncovered that the key to success begins in the mind, and can mainly be attributed to our thought processes.

He proves that the notion of being born into a poor family is not enough of a reason to be held back financially and supplies countless case studies to verify his claims.

Some of the many priceless lessons you will learn through the course of listening to this audiobook are:

•    How to create a burning desire that will keep you going until you reach your goals

•    The art of visualization and how you can use it to draw your goals toward you

•    Mastering organized planning and putting you plans into action

•    Ways to overcome procrastination and meet your challenges head on

•    How to use your subconscious mind to force your body into action

•    How to create a Mastermind Group and the enormous benefits you will gain

And much, much more. This work of art is a must have for every serious entrepreneur and business owner, and provided you implement the teachings found within this downloadable audio book, it will allow you take your life and business to levels you previously never thought possible!

Copies of “Think and Grow Rich” and many other top audio business books are available as downloadable audiobooks and can also be purchased in traditional book format via our book store.

Try Audible Now and Get A FREE Audiobook!

or

Click Here to See the Book Version

Technorati Tags: Audio Business Books, audiobooks, business audio book, downloadable audiobooks, personal growth